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March 2, 2012

Lytro – The Camera Just Got Smart And Sexy

by Colin Jones
Screen Shot 2012-03-02 at 11.28.2 Mar 2012

We at Appleissimo HQ are aficionados of great design, hence why we love Apple products so much and believe Jony Ive is a god-like genius – However we are not so blinkered to not appreciate exquisite design from other companies.

Step forward Lytro and their gorgeous light-field camera which has just been released to the world. The camera is jaw-droppingly beautiful, so much so that you could mistake it for a product created in Cupertino.

But what is Lytro all about?

Unlike a conventional camera that only captures a single plane of light, this Lytro camera will capture the entire light field – that is all the light, travelling in every direction, in every point in space! Impressive eh?!

By just pressing a single button, Lytro captures everything instantly and here comes the really cool bit – You can then focus your photos after they are taken – Focusing post-photo means no auto-focus motor, which in turn means no shutter delay – With Lytro you can capture the exact moment you wanted to, not the one a shutter-delayed camera captured for you. Lytro enables you to refocus your snaps at anytime.

We live in a sharing age and Lytro want their camera to be the most social on the market – Therefore they have made sharing your snaps to Facebook and Twitter easy from your desktop and from Lytro.com

Check-out the gallery below and drool at this gorgeous work of art.

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